Build Promote Profit TIPS 20
Why not see how these tips can help your online business today. Remember that...
"Ideas without action are worthless."
- Helen Keller
Build Tip
The Ultimate Testing Checklist
by Shirley Kaiser
"Two of the most costly web project mistakes are to delay testing until just before launch, or not to test at all. Save dollars, your sanity, and possibly your job, with this comprehensive checklist. It'll make sure you don't overlook any aspect of a stringent testing regime focused on quality results."
- http://www.sitepoint.com/article/ultimate-testing-checklist
Profit Tip
Save Time, and Make Your Homepage 'Local'
Instead of visiting Yahoo! or MSN or even your own website each time you connect to the Web, why not make your homepage a web page that exists on your own computer?
Not only will this page load quicker - saving you time! - but your home page can have resources and links important to you and your business (not important to Yahoo! and its business!); i.e. a list of your favourite websites, or those websites that you just visit on a regular basis. And if you really must visit Yahoo! every day, then just put a link to Yahoo! on your 'local' homepage.
Here's a not-too-good example. (You will find a link showing you how to change your homepage, though!) - www.wise-buys.info/homepage.html
Promote Tip
Try Not To Rely on Google Too Much!
Everyone knows that Google is *the* search engine to get listed on these days.
Don't depend on it, though.
In November 2003, Google refreshed its database with a new 'algorithm' that didn't favour my mini-sites too much. And, in an instant, traffic to these sites dropped by 75%. Big ouch! That is a scary drop in traffic for anybody! In September 2005 another site lost 66% of its traffic. Need I go on...
So here are some strategies to cope with Google not favouring your site (it could happen!):
- Develop a variety of ways to collect e-mail addresses. Use competitions,
e-mail courses, whatever you can to get that e-mail address. Then get
visitors to return to your site with regular (and useful) newsletter content.
- Add more content to your site - create more in-bound links on your
homepage - and make the site more useful to your visitors (and therefore
more 'useful' to Google). Again, you can simply add a few new pages each
week. The content will soon grow.
- Start to use pay-per-click search engines like Overture, Espotting
and even Google's AdWords program.
- Start to use web 2.0 sites like MySpace, Digg.com and Squidoo to generate links to your site
Bonus Tip...
Bonus tip A viral marketing example you can use? Click here!
PS Want to Know Why I Love SBI!?
Thousands of people like you (and me) use Site Build It! to build their business and transform their lives. So much so that some have created YouTube videos explaining, simply and in their own words, "why I love SBI!". Check out these unique video testimonials here. (Even if you're not interested in SBI!, you should be interested in the power of using video testimonials to promote your business. No?)
Learn more at my free guide to Site Build It!
- http://www.site-buildit.com
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